Ancient Persian Lori (or Luri) carpets were woven around the Zagros Mountains in western Persia by the Lurs ethnic group. Lori rugs are rare and have a rich history in the oriental rug tradition.

These Persian rugs are representative of the beautiful art of this nomadic group. They have a huge design repertoire, such as animal motifs and geometric figures and were woven with rich color combinations – mainly red, blue, green and yellow. These vibrant colors and tones give the viewer a unique sensation.

Lori artists only use exceptional quality wool that usually comes from their own flocks that are fed on healthy water and pasture. High-quality wool results in long-lasting rugs. Each thread is capable of clearly absorbing and retaining the natural dyes that will be used in the rug, keeping the colors vibrant throughout its useful life. This type of detailed care throughout the entire process ensures that Lori rugs are exquisite, original and of the highest quality.

The creative genius of artists Lori features floral, animal, and elaborate geometric designs that reflect her world. These motifs often set them apart when compared to the designs and styles of many other Persian rugs. Because of their unique artistry, vivid yet minimalist designs, and the extreme care given to the entire weaving process from start to finish, ancient Lori rugs have been known as some of the most exceptional rugs of the nomadic Persian peoples.